My Oct. Greater Fort Wayne Business Weekly column - Ello is a warning to marketers
Ello is a warning to marketers Many of us in marketing face a serious dilemma – we appreciate advertising when it helps us reach our...
Why the ice bucket challenge works: my Sept. Greater Fort Wayne Business Weekly column
Why the ice bucket challenge works If you’ve visited Facebook, Instagram or Twitter lately, you’ve likely seen videos of your friends –...
The four types of quality social media content
Last month, I identified quality content as one of the greatest differentiators in determining an organization’s success in using social...
