Social media insights from the next generation: Conversations with Centennials yield lessons for bus
Ugg Brigade - Teens 2012 by Joris Louwes on Flickr While my phone is in my hands most of the time, he never lets go of his. It’s more...
How social media has changed in five years—and where it’s likely headed
Calendar macro at f/2.0 by yellowcloud on Flickr I started writing for Greater Fort Wayne Business Weekly in the summer of 2010—five...
Teaching nontraditional students yields lessons in marketing—and beyond
Image credit: "Students in class, Pitzer College" by Claremont Colleges Digital Library on Flickr For the past ten years, I've had the...
Declining organic reach on Facebook: 6 ways to adapt
Image credit: "facebook-mobile-app-640x340" by Maria Elena on Flickr As Facebook has grown, brand page organic reach—the percentage of...
Why--and how--HR professionals should use LinkedIn: My Mar. 2015 Greater Fort Wayne Business Weekly
"LinkedIn pen" by Sheila Scarborough on Flickr While social media has profoundly changed just about every industry, few platforms have...
Study shows Facebook still the leader - my Feb. 2015 Greater Fort Wayne Business Weekly column
"Texting Congress 3" by Adam Fagen on Flickr Each year, the Pew Research Center publishes its Social Media Update, a study of how...